Making a tribute to The International Men's Day celebrated on the 19th of November every year, The Nature's Co. has unveiled the new category & an addition to their exclusive men's range - the Watermint Foaming Shave Gel.
The experts from The Nature's Co. have resolved to mollify the toughness and roughness of the hard, turgid men facial skin while they shave, bestowing the much needed goodness directly from the solace of Mother Nature. Infused with wholesomeness of Watermint, this foaming shave gel is the best solution to bid adieus to irritation and razor bumps.
The gel (foam) creates a perfect cushion between your skin and razor to give a smooth, clean skin every time you shave. TNC has meticulously structured these benefits in an easy and convenient pump form, which helps to simply pump out the gel in your hands that forms a gentle foam, massage the foam into your face for a minute and start shaving for the ultimate experience like never before.
Celebrating the spirit of man-hood, The Nature's Co. further announces a Flat 25% off on their entire men's ranges which includes their iconic Marine Mud Facewash for Men, Spirulina Moisturising Cream for Men and Watermint After Shave Balm. Celebrations on from the 19th of November to the 25th of November'14. All you men, make the most!
The last weekend saw a lot of events happening in Mumbai. One of which I attended was #INK2014! This is the first time I have ever attended INK with aspirations to be a part of it since many years. Let's take you through a quick recap of some of my favorite sessions at the event.
For those of you who don't know (am hoping that no. is less!); INK conference is a melting pot of ideas, creativity & innovation. The theme for which was "Beyond Boundaries" this year. Creative voices across fields spoke at the Conference, a couple of notable ones were
David Rowan, Editor, WIRED UK magazine,
Rajan Anandan, Managing Director, Google India,
Artist Jitish Kallat,
Musician Ani Choying Drolma,
Film Critic and Author Anupama Chopra and
Dancer Vidhya Subramanian.
There were also a host of film makers like Raj Kumar Hirani, artists and entrepreneurs at the event. You can read up more about the eventhere.
It was held between the 31st of Oct to 2nd Nov.
Let's take you through some of the sessions at this year's INK.
Tulsi Gurung, Social Media Listening & Support Manager, Dell India
Session:How to create your brand on social media? #DellAtINKLive
Perfect session for Social media beginners and the experts who are always looking out to learn something new in this field. My takeaways from the session has to be the following things:
"Customer comes first." Tulsi took us through the case studies of Dell India and how as a brand they take care of the most important entity for a brand which is their customer. A customer can make or break your brand and hence exists - @DellCares and @DellHomeSupport.
"Driving business results from the FB Fan base", introducing My Dell Rewards. Dell knows how to turn FB Fan base (potential customers) into prospective customers. You join the reward program and earn points on your next purchase. Cool, right?
For people who said, Social Media cannot be measured; Tulsi busted a few myths by presenting Dell India's campaign, discussing a few tools that they use at Dell to analyse their campaigns correctly.
It doesn't matter what you think of your brand. Ultimately, it is the audience who decides what your brand is. Take them seriously.
Social e-commerce: When asked about the future of social e-commerce in India, Tulsi pointed out that it will take some time for it to penetrate in India. It is slowly catching up internationally and the day is not far when e-commerce will be as easy as one tweet. Wait and watch out!
Content marketing will get bigger with time. If not now, what you create will be important later.
Technology and content go hand-in-hand when it comes to Social media.
Neeraj
Arora, Vice President, WhatsApp Inc. Session: To Infinity & Beyond
Co-hosted by Neeraj Arora and Vivek Wadhwa
Neeraj Arora manages “all things business
at WhatsApp”. Arora spoke of his beginnings at Whatsapp “When I first met Whatsapp
folks, they weren't just building a Silicon Valley product but a global one. There were only 20 people working at whatsapp at the time and they
weren’t open to business people.” He then spoke about the company’s massive
growth even though they shy away from the limelight “3 years ago there were
close to 30-40Million active users. Now, there are 600 Million users.WhatsApp has 80 Employees
right now. Business is not the core of the company."
Dave
McClure, Angel Investor; Founding Partner, 500 Startups
Session: Sky Is The Limit
Dave McClure is a venture capitalist and
founding partner at 500 Startups, an internet startup seed fund and incubator
program in Mountain View, CA. Dave started the session with sage advice” Stay
true to yourself and to your heart” and went on to share insights on branding-
“ A brand is something that sets you apart from others and not just a product,
we must be uni directional in telling our customers a story about our brand.
Stand for ONE thing, or you will stand for NOTHING “ His advice to
entrepreneurs-“ The most important thing in building your company, is to take
risks. You have nothing to lose.”
Sharmeen
Obaid-Chinoy, Documentary Filmmaker
Sharmeen Obaid-Chinoy is a film producer
and journalist who has worked on 14 films for major networks in the United
States and Britain. Sharmeen exuded confidence and determination in her session
“I wanted to make a movie of Afghan refugee children on the streets of Pakistan.
Doors don't just open. You have to kick them open” Sharmeen;s film covered the
grave situation of children who've lost everything and are preyed upon by the
Taliban. Her films have often been met with less than positive responses “They've
spray painted my name with profanity across several neighborhoods. We were blackmailed
and hounded despite the accolades the movie garnered.”
Watch these videos to get connected with #INK2014!
Day 1
Day 2
Day 3
Thank you Dell India for giving me the opportunity to attend this prestigious event. You guys, don't miss out on attending it next year! Till then, keep being the creative YOU! :)
This weekend is power packed with amazing events and conferences happening in Mumbai! Dell has partnered with INKTalks and the theme for the year is 'Beyond Boundaries'.
Dell India,
India’s leading end-to-end technology solutions provider announces the launch of their ‘Dell Campassadors’
program and a strategic partnership with INKtalks, an organization which aims
to inspire youth, particularly in emerging economies. The association was born
out of Dell’s dedicated focus towards the college student community, who not
only exhibit a dynamic use of personal technology, but are also advocates for
the adoption of new technologies. With this partnership, Dell aims to engage
college students through campus ambassadors in a year-long conversation with
Dell & INKtalks to foster a strong sense of social orientation and bring
student communities together to share knowledge and ideas with peers and work
on collaborative projects, all to prepare them for real life challenges.
The INK
Conference is an annual celebration of thinkers and doers from diverse walks of
life.
World visionaries – CEOs, entrepreneurs,
artists, technologists, scientists & more – gather under one roof for a
cross-pollination of ideas and chance encounters for the next big breakthrough.
The conference is known for its exciting ideas, celebrates milestones and looks
to the future innovations. The
conference encourages interdisciplinary thinking where the opinions and ideas
of scientists, artists, entrepreneurs and film makers, to name a few come
together on equal footing.
INK takes the audience on a fascinating
journey to expand horizons.
Dell
has been very vocal among the student community and has successfully sustained
annual programs such as ‘Back to College,’ an initiative to creatively empower
college-going students both inside and outside the classroom by enabling
students to seamlessly merge their offline and online lives.
The tie up with
INKtalks is an extension of Dell’s Back to College initiative and reflects
Dell’s continued focus and engagement with the youth. Dell has consistently
engaged with the youth in the past, with initiatives like ‘Achieve with Dell’
and ‘I Can Do Kuch Bhi’ which inspired the youth to unlock possibilities and
achieve their ambitions, using personal technology as an enabler.
Ritu Gupta, Marketing Director,
Consumer and Small Business, Dell India said, “At Dell we believe that technology is a
key enabler for driving personal and professional growth. The college student
community are at the cusp of realising their potential and as a brand we are
keen to help them take that next step towards becoming future leaders. We
believe that our collaboration with INKtalks, an organization whose objectives align
with ours, to motivate and inspire the youth, will help us engage students at
their most energetic and aspirational growth stage. In addition this platform is
designed to provide the Dell Campassadors valuable exposure and learning
opportunities to prepare them for real world challenges. At Dell, we believe
that equipped with direction, recognition and the power of technology, the
youth can be enabled to further their goals and achieve personal brilliance.”
Lakshmi Pratury, Host and Curator,
INKtalks said,
"INKtalks is about opening up the imagination of the youth through stories
and equip them to create an impact in the world around them. We are
thrilled to partner with Dell to take our ideas to the student community at
large and get them involved in activities throughout the year. We look
forward to engaging with Dell Campassadors who will champion the interaction
with their peers, thousands of students in campuses around the country, and
catalyze their exposure to INKtalks to help them realizing their imagination
into an impact to the society. When we combine the technology outreach of Dell
with the projects pioneered by INK, we will have a youth community that can use
the technology to make a difference in the communities that they inhabit."
Dell
at INK Live
Dell will host a session at the INK 2014
Conference, Mumbai on 1st November between 3 and 4 pm.
The session will be on How to Create Your Brand on Social Media?
Find out more about the INK Talks 2014 here and
be sure to tweet with the #DellAtINKLive
at the event!
Dig deep into this thought and you will realize that no
matter what you eat, it affects your health; be it positively or negatively.
Helping your child build an healthy lifestyle brings lifelong benefits and
that's what I have learnt over the years at home. Children depend on parents
for their health and wellbeing and hence it becomes necessary for the parents
to take care of the same.
Healthy Children signifies healthy home. Their smile and energy fills our homes and
hearts. When this smile falls sick, the effect is seen throughout the house.
The house feels gloomy and devoid of any activity to uplift mood. This always
happens when my little brother, sister or I get sick. Mother gets frantic,
father is busy making rounds of doctor, there's chaos and the atmosphere at
home is no less than a rotten vegetable. Who likes it? Nobody.
One needs to help their child develop healthy habits early
in life that will bring lifelong benefits, because the groundwork of all
happiness is a healthy home and it starts from the children who are the source
of that happiness.
There are a few rules in my house:
Parents make sure that we don’t skip breakfast ever. Isn’t that the most important meal of the day? A happy morning is subjected to what’s in your plate and hence NEVER skip breakfast.
Children are the source of happiness at home. Their happiness is often in sports, television and good food. Make sure they never compromise with the food and balanced diet.
A fit body and mind is always chirpy.Meditate, indulge in yoga or exercise for at least 20 minutes a day and never cheat on your routine.
If your health is not happy, it shows on your face and the atmosphere around. Work out and keep it happy.
Make sure you have 2-3 servings of fruits and fresh veggies every day.The beauty sleep of 7-8 hours is mandatory.
My parents believe in one thought – ‘Without kids, tomorrow
is not worth. They hold family’s future and hence their health is of utmost
importance.’ What do you think?
A healthy scene at my house? Siblings fighting, my mother
trying to be the moderator and father getting happily irritated with all the
chaos. Healthy children implies healthy discussions at home. A healthy mind
thinks the best and hence the conversations we indulge in with parents
regarding career, relationships or even national issues are talked with utmost
care.
Father always says, “One who cannot take care of
him/herself, can accomplish nothing.”
Hence, if you want to succeed in life,
achieve your goals and keep family happy; health should come first. One should
never keep health on back bench because it is not just you who suffers from
illness but the whole family does. If you ain’t happy, they are not.
Over 1 million impressions and mentions over 730,000 people
Inorbit Malls’ ‘Inorbit In App’ launched on AppStore and Google Play has now been downloaded by over 1000 brand fans within few hours on the day of contest across India courtesy recently concluded and first ever brand fan contest ‘The Great Inorbit Hunt Contest’.
Mr. Puneet Varma, General Manager – Marketing, Inorbit Malls said, “The response to The Great Inorbit Hunt Contest has been overwhelming and phenomenal. We received over one million impressions, 2,200 retweets,168 tweets made by us which received 483 RT’s . However the ‘retweets reach’ was more than 365,000 since our fans were tagging us and using the campaign hashtag to announce the contest. This could not have been possible without our fans on both Twitter and Facebook. We are grateful to all our fans that actively promoted and encouraged all their friends and followers to participate and win in this contest. This is the first time ever a brand used a fan’s tweet to announce a contest on a social media platform. It has been a great success for us and we look forward to create more such million experiences for our fans both online and offline.”
Launched across its Facebook and Twitter pages, the contest promoted and viral-led by Inorbit brand fans kick started with current brand fans encouraging new fans to download Inorbit In App and favourite their mall thereby getting a chance to win gift vouchers worth Rs. 25,000/-.
For the first time ever a brand contest was announced by its brand fans on twitter. The contest was launched with the fans tweeting live about the contest, tagging @inorbitmall using the creative shared with them and encouraging their followers to participate and win. The first tweet announcing the contest got an encouraging response with over 2,200 retweets. Within few hours, over 1000 Inorbit In App was downloaded and app pictures posted, 170 new followers started following @inorbitmall twitter page and over 114 fans registered for the contest. The mentions reached over 730,000 people and the collective reach of mentions and retweets was over 1 million.
The pre-production involved a complete analysis of @Inorbitmall followers by location, reaching to select followers through ‘Direct Message’. 5300 twitter followers were manually analysed for tweet quality, follower count, Inorbit brand affinity & influence. Previous contest winners were marked as ‘high affinity’ individuals.
All the participants had to do on downloading Inorbit In App was to favourite their mall and get a chance to participate in the contest through Shake & Win feature. On using the feature, the participants were led to the Facebook App Link which they had to like to get the first hint and then proceed to favourite a particular store, go to Shake & Win to see the second hint. The final step included linking to a webpage where the contestant was asked to fill details like name, email, number, city, on submitting the details, the participants were led to questions which had to be answered by them. On successfully completing the contest, participants uploaded pictures and shared their entire experience on Inorbit facebook page and twitter handle.
Be it any season, tell me one person who wouldn't love to
drench themselves in delicious strawberry range of The Body Shop?
A few weeks back I received an amazing bunch of scented
products from the Body shop for review; the Body Shop Body Mist, Body butter
and Body shower.
The Body Shop Strawberry Body Mist: I have been using the Body
Mist from the range and it has grown on me like love. I have never been a fruit scent lover
on my body but this mist has changed my mind.
Not too strong or sweet, the fragrance is subtle and stays
on for 4-5 hours. Layer it with other products from this range, which will make
the fragrance last even longer. Note, this is a mist and not a perfume and
smells more natural. The scent is irresistible. Spray after a bath and the
application will last longer. Even though it is termed as the #SummerMustHave, one can definitely use it throughout the year.
It comes in a beautiful glass bottle which is quite heavy as
compared to other body mists packaging. If you are planning on carrying it in
your handbag, keep it safe. The cap does not have a screw mechanism, so avoid
picking it up from the top or the bottle will slip off from below.
Experience this strawberry delight at the price of: Rs.745 (100 ml).
You can buy the Body Shop products from their website: www.thebodyshop.in. Do share your comments if you have used the product too :)
