YouTube FanFest with HP brings together the biggest international and Indian YouTube stars

Mumbai, 1^st March 2014: The sold-out YouTube FanFest with HP brought to India for the first time by YouTube and Branded Ltd. featured incredible performances by some of YouTube’s most popular artists. 

YouTube FanFest with HP, held at Bandra amphitheatre in Mumbai this evening, was created as a platform to bring established and rising YouTube stars from around the world off computer screens closer to their fans. 

The festival featured videos and performances by American clarinetist Shankar Tucker, Canadian entertainer Lilly Singh, aka IISuperwomanII, a motivational speaker who relies greatly on comedy, American beauty and fashion expert Bethany Mota and more. The hilarious All India Bakchod, India’s highest selling comedy collective and popular YouTubers, hosted the festival. The event was sold out with fans grabbing the tickets within 48 hours of listings.

YouTube FanFest with HP also brought some of the biggest International YouTubers to India, to collaborate with the new breed of Indian content creators. The YouTubers who together combine 14.6 million subscribers and over 1.2 billion views have spent a fantastic week collaborating with each other and producing new content as well as working on their shows for YouTube FanFest with HP. During the week, Superwoman spent time shooting videos with TheViralFever, MaatiBani, AIB https://www.youtube.com/user/IISuperwomanII. 

Scherezade Shroff, Prashant Raj, Vsauce, Shankar Tucker, Aakash Gandhi, Bethany Mota,  IISuperwomanII, Shraddha Sharma , Maati Baani at the YouTube FanFest in Mumbai

Bethany Mota shared tips with Sherry and shot a video while shopping on the streets of Mumbai http://www.youtube.com/user/Macbarbie07 . Shraddha Sharma, the young Indian sensation also shot a video featuring Shankar Tucker.

YouTube star IISuperwomanII  aka Lilly Singh performing for her fans at the YouTube FanFest in Mumbai

It's been so great learning new things from YouTubers across the world. Everyone I've collaborated with thus far does things much different from me with respect to shooting and scripts. To be honest, they're much less lazy! I'm definitely getting inspired!” said the hilarious Lilly Singh aka IISuperwomanII.

I’m so happy to be in India. I’ve had so much fun with the shopping experience in Mumbai and the food is great. It was an amazing experience to meet all my viewers from India in person,” said popular beauty and fashion expert Bethany Mota who has travelled all the way from the U.S. to India for the event.

Event hosts and popular YouTubers from Mumbai All India Bakchod said, “We hosted the evening so we made sure fans get enough time with the stars they're looking to interact with. This has been a crazy week, meeting and collaborating with Superwoman, Bethany Mota, TVF and all the other YouTubers. Stay tuned to catch some of the craziness on our channel.”

Live-streamed on YouTube, YouTube FanFest with HP was designed around live performances, interviews and personal meet-and-greets with fans. YouTube experts added extra layer of comprehension by delivering insights, analysis and advice related to online video communities and their trends at the YouTube FanFest Academy.

Aakash Gandhi from 88 Kets to Euphoria, Bethany Mota and IISuperwomanII  at the YouTube FanFest in Mumbai

"With amazing artists, crazy fans, incredible hospitality and stunning locations, India has proved itself as the perfect location for the first YouTube FanFest with HP of 2014. Next stop is Singapore in May but India has set the bar very, very high." said Jasper Donat , CEO, Branded Ltd.

Gautam Anand, Director Content Partnerships & Operations, APAC said, “From creators just starting out to big-name stars, YouTube has provided a platform for people to turn passions into businesses. We are delighted with the response we got from the YouTube Fans with a packed house and it was incredible to see the energy amongst the Indian creators collaborating with some of the top YouTube stars globally. India is truly a fascinating market and we will continue to host more such initiatives to inspire up-and-coming creators in India.”

Sharukh Khan drops by at the YouTube FanFest that was hekd in Mumbai for the first time

Nargis Fakhri and Varun Dhawan regaling the audience at the YouTube FanFest in Mumbai

Put together by YouTube and Branded Ltd., YouTube FanFest with HP is a unique event where YouTubers and their followers can forge a tangible bond between each other. The digital video world steps out of their screens to join fans in the flesh, for a day that centres around behind the scenes footage and discovering new talents.

The Mud Rush is Back - Monsoon Edition – August 31st 2013

Asia’s first ever Mud Rush was a huge success at Kolad this year in February and is back with their Monsoon edition in Pune, Maharashtra on the 31st August 2013.

The Mud Rush is back with a monsoon edition! As promised, it’s going to be bigger, better and with a LOT more mud. On 31st August 2013, feel the thrill of a quest accompanied with adrenaline along the terrain of the Fort Jadhavgadh situated in the beautiful rolling hills in the heart of Jadhavwadi, Pune. What better place to host the Monsoon Edition with Fort Jadhavgadh’s tag line being Ladh, Jhagadh, AageBadh!

Friends, picture this: a 300 year old Fort, rains, fog, and a 5+ kms muddy trail with over 21 obstacles. This Monsoon, be prepared to run like the famous game character in Temple Run! And you will get the feeling of accomplishment with an epic reward at the finish line comprising of a Signature Frosty Beer and a Medal stamping you as a true Mud Rusher! This race is not intended only for the super athletic but for the entire family. It requires you to just unleash all your energy and head for the finish line. You can participate individually or as a team. We encourage you to dress in unique uniforms, either for fun or to support something you really care about. Participants can choose to bypass challenges or exit the race at any given point of time.

As the day proceeds, The Mud Rush will be host to a post event Sun-Downer party for all to enjoy and dance away to some crazy music. Well-known DJs and bands will showcase their talent, giving you another reason to celebrate your achievement and party in the heart of nature. This event is not only for people who want to run but audiences can come along as spectators and cheer up their team or their subordinates who are taking part and tons of motivation will be pouring in from them. At the end of it, The Mud Rush has been designed for fun and not mere competition. What better way to work out, test yourself, party and help a social cause! This year The Mud Rush is proud to announce their association with the Multiple Sclerosis Society of India (MSSI) as their Cause Partner. Multiple Sclerosis (MS) is a chronic progressive incurable disease of the Central Nervous System, in which simplest everyday tasks can no longer be taken for granted. In India today, very little is known about this debilitating disease and hence the aim with such a partnership is to support the MS cause and spread awareness for those afflicted by it. The Mud Rush is proud to host the team ‘MS Warriors’ who will participate with their patients, caregivers, volunteers and well wishers along with their Cause Ambassador, MILIND SOMAN. 

Bands performing

Clement D'Souza

Anish Sood

SequEl

Ajit Pai

What happened last year? - A Recap of The Mud Rush at Kolad (9th Feb 2013) 

Preview: The Mud Rush (TMR) at Kolad was an all-terrain marathon style run that stretched across a 7km circuit with challenging obstacles designed by the Indian Special Forces. This event encompassed 30-foot stacks of hay, water bodies, barrier walls, 100 feet stretches of tires, 45 degree hills, fire, ice, and, of course, a whole lot of mud. The fun didn’t stop here, making sure this event doesn’t end at the finish line. After the rush was over, the day had just begun. Once completed the run, participants or official Mud Rushers got ready to wine, dine and celebrate their accomplishments of the day. The Mud Rush recreational area featured an assortment of cover bands playing great music along with a wide array of food and beverages. 

And if this has not tempted you to join THE MUD RUSH, then watch it yourself: http://www.youtube.com/watch?v=p0G7lSOmxMg&feature=youtu.be 

Dirty gets dirtier

The Final Leap

Slide down the mud


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About The Mud Rush Team

The Mud Rush is a JV between Happy Feet Entertainment and Sheer Management. With Happy Feet Entertainment’s philosophy of concept events and Sheer Management’s 15 year experience in ideating, designing and creating events, The Mud Rush Team is ready to produce an event of epic proportion for one and all to come and enjoy!

For more Information, visit: http://www.themudrush.com/

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Thank you PHOTOKATHA for getting in touch. PHOTOKATHA is the events digital partner of The Mud Rush.