The Great Inorbit Hunt Contest

Over 1 million impressions and mentions over 730,000 people

Inorbit Malls’ ‘Inorbit In App’ launched on AppStore and Google Play has now been downloaded by over 1000 brand fans within few hours on the day of contest across India courtesy recently concluded and first ever brand fan contest ‘The Great Inorbit Hunt Contest’.

Mr. Puneet Varma, General Manager – Marketing, Inorbit Malls said, “The response to The Great Inorbit Hunt Contest has been overwhelming and phenomenal. We received over one million impressions, 2,200 retweets,168 tweets made by us which received 483 RT’s . However the ‘retweets reach’ was more than 365,000 since our fans were tagging us and using the campaign hashtag to announce the contest. This could not have been possible without our fans on both Twitter and Facebook. We are grateful to all our fans that actively promoted and encouraged all their friends and followers to participate and win in this contest. This is the first time ever a brand used a fan’s tweet to announce a contest on a social media platform. It has been a great success for us and we look forward to create more such million experiences for our fans both online and offline.”

Launched across its Facebook and Twitter pages, the contest promoted and viral-led by Inorbit brand fans kick started with current brand fans encouraging new fans to download Inorbit In App and favourite their mall thereby getting a chance to win gift vouchers worth Rs. 25,000/-.

For the first time ever a brand contest was announced by its brand fans on twitter. The contest was launched with the fans tweeting live about the contest, tagging @inorbitmall using the creative shared with them and encouraging their followers to participate and win. The first tweet announcing the contest got an encouraging response with over 2,200 retweets. Within few hours, over 1000 Inorbit In App was downloaded and app pictures posted, 170 new followers started following @inorbitmall twitter page and over 114 fans registered for the contest. The mentions reached over 730,000 people and the collective reach of mentions and retweets was over 1 million.

The pre-production involved a complete analysis of @Inorbitmall followers by location, reaching to select followers through ‘Direct Message’. 5300 twitter followers were manually analysed for tweet quality, follower count, Inorbit brand affinity & influence. Previous contest winners were marked as ‘high affinity’ individuals.

All the participants had to do on downloading Inorbit In App was to favourite their mall and get a chance to participate in the contest through Shake & Win feature. On using the feature, the participants were led to the Facebook App Link which they had to like to get the first hint and then proceed to favourite a particular store, go to Shake & Win to see the second hint. The final step included linking to a webpage where the contestant was asked to fill details like name, email, number, city, on submitting the details, the participants were led to questions which had to be answered by them. On successfully completing the contest, participants uploaded pictures and shared their entire experience on Inorbit facebook page and twitter handle.

Meet Your Favorite IPL Players from RR or SRH in association with Garnier Men India

Garnier Men India for the second year in a row have associated with Rajasthan Royals as Grooming Partners. Along with Rajasthan Royals this year, Garnier Men is also associated with SunRisers Hyderabad.

Just for records, I love Rajasthan Royals and hence this post!

Garnier Men is doing an SMS led campaign, and giving fans a chance to MEET  players from Rajasthan Royals and SunRisers Hyderabad, win hospitality match tickets and even merchandise signed by the players.

Once in a lifetime opportunity this is!

The Campaign spreads across digital and print media.

What to do?

SMS Campaign:

•  Give a free missed call on 08899999303

• Answer a simple question and stand a chance win an experience of a lifetime.

or

• You can also head to their blog (http://bit.ly/MeetThePlayersII) and be a part of this exciting campaign.

Definitely exciting!

So how many of you are dialing in to win?

Gift a book to Aham Bhumika and spread cheers!

Aham Bhumika an NGO, is a group of like minded people based in Bhopal(Madhya Pradesh, India). The diverse group consists of artists, housewives, engineers, tourist guides, teachers and government employees. The group is striving for the betterment of the underprivileged in rural areas of India.

Their mission is to help the underprivileged children, destitute and orphans by involving generous people from the cities by collecting material discarded by them (clothes, bicycles, books, toys, newspapers etc.) for the underprivileged people. 

Currently, the group is planning to make library through the help of the people for rural children of a village namely Borda at the outskirts of Bhopal.

There are many people around us who have a lot of books at home, lying unused or often discarded by the children to be given to the local raddiwala. The organisation is trying to take up these books and make them available for the children of rural areas who are in need of them. One can send them books via courier and that does not really cost more. Many a times people refrain from monetary help but donating books s not just priceless but a great donation to the needy.

• Aham Bhumika has children in the age group of 4 to 15 years. 
• One can send books in Hindi and English. 
• The books need to be on topics related to that of Children's interests. For example - story books, Art and craft books, various types of activities books, autobiographies, biographies, cartoon/coloring book, magazines and any other category of books or magazines that is of use for the children.

Once you send them the books, the name of people behind these donations will appear on their website and yes, let's not forget the blessings of young future of India. They also plan to put across pictures of the children once the library is installed so that you know the help reached the right place! From this campaign they intend to build a library which will benefit more than 120 underprivileged rural children.

If you want to donate them the books, please write to me on: shrimali.m24@gmail.com or directly reach to Aham Bhumika: ahambhumika@gmail.com. They are quite active on twitter too: https://twitter.com/Ahambhumika

 The address where the books are to be sent is 

Ahambhumika Swayam Sevi Sanstha

65, Elegant Estate, (Sai Ganesh Mandir ) , Near Mother Teresa School,

 Kolar Road , Bhopal - 462042 (M.P.)

The best gift one can gift to anyone, is the gift of education.

Do it today :)

Feel free to write to me in case of any queries!
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