19 December 2015

Nissan | Playing it Forward

The magnitude of Indians’ love for Cricket is unmatchable. When India’s national side plays a big game, an estimated 400 million watch it on Television. Blimey! We all are aware of the fact that Sports is a passion with the youth, especially Cricket. And when it comes to brand association, it is sure to give a brand recall among the generation Y.

Playing it forward this season is Nissan, the new proud global sponsor of ICC for 8 years. With this deal, Nissan has all the ICC tournaments in its kitty – ICC Cricket World Cup, ICC Champions Trophy, ICC World T20, Under 19 and Women Cricket Events.

Nissan and Cricket have a lot in common. Both are about pushing boundaries, surprising, inspiring and taking risks. Nissan’s dedication to sports is not new. The brand has previously been associated with UEFA Champions League, Rio 2016 Olympic Games, GT-R Ambassador Usain Bolt, etc.

A strong peg in Nissan’s sports sponsorship is being associated with ICC which is sure to help the Japanese Carmaker strike a chord with global cricket enthusiasts and fans (like me!). Nissan's unique blend of innovation & excitement, passion & energy of cricket is sure to create something special for all the cricket enthusiasts across world.

When most of us are busy in our routine life, living with the long lost memories of Childhood; Nissan is doing something unexpected. Imagine having to do something you did years ago & brought you immense joy, would you do that again?

Nissan is bringing back the fun into our lives in the most unexpected manner, with unexpected people and in unexpected situations. Watch how a regular morning jog turned into something extraordinary for a few…

I would have been screaming on top of my voice if Irfan Pathan came & bowled to me. It is great to see a cricketer like him to be on-board with Nissan to kick-start this innings with ICC. Someone so humble & with a inspiring story of his own.

With this deal, the ICC partnership will let Nissan take the sport to fans through an exclusive range of exciting cricket moments of cricket with many more planned surprises scheduled. This will include a trophy tour, flag bearer, WCT20, and activity at 2016 Delhi Auto Expo.

Stay tuned to #MomentsThatCount & watch how Nissan is bringing unexpected into our lives this sports season. 

For more, log on to: Facebook: https://www.facebook.com/nissanindia or Twitter: https://twitter.com/Nissan_India