27 February 2014

[PR News] Koovs launches Menswear

One of my favorite brands which was now limited to women clothing has forayed into menswear. Yay!

KOOVS.COM has started stocking menswear February 2014 onward. The brand stocks their own private label KOOVS and a host of other brands curated from around the world. The Koovs private label collection is designed in London by a team of talented designers who work exclusively  for us in the KOOVS London fashion lab. The KOOVS Collection is inspired by trends on the international catwalks, street style and popular culture. The brand launches one new trend a month from their private label collection.

Apart from well know international brads already available in India, like Jack+ Jones, Diesel, Adidas, Timberland, Gas, Being Human, Vans, Quicksilver, Nike  etc;  KOOVS will be introducing cult British brands like Criminal Damage  Bellfield ,Jeepers Peeper, Dead Lovers and host of European brands like Mi-Pac, Selected Homme and Cheap Monday.  The edit of brands available on Koovs is unique to the brand, with many of the International brands exclusively retailing in India only on the KOOVS site.

The website will stock ready-to-wear, accessories (watches, fragrances, jewellery, innerwear, leather goods, hats, bags, sunglasses) and shoes.

The icing on the cake is the designer collaboration with global fashion superstar - Patrick Cox. Patrick has designed a capsule collection of footwear and accessories all encompassing his trademark style at a fraction of the price it would normally retail at. The collection launches in March and will be called AKA designed by Patrick Cox for Koovs.

KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we deliver A-grade fashion at pocket-friendly prices, right to your doorstep.